Fieldwork Partners
Branding the ideal workplace through humanity and technology
Fieldwork Partners helps companies get more from data and technology and build the right plans for their businesses. They believe that people and technology have the power to make work enjoyable, sustainable, and better for all. They needed an exceptional brand experience to connect with their ideal clients and set themselves up for future growth.
The Challenge
This passionate group of founders was building a company based on collaboration, transparency, and human decency. They needed a strategic brand identity that felt as sincere and joyful as the work environments they were building.
The Approach
Fieldwork’s strategic focus inspired us to build a visual identity that reflects the themes of planning, building, and execution. We created a dynamic system of blocks anchored to an underlying grid, with intention behind every placement. The blocks became a flexible system that could be used as both organizational devices and decorative, playful patterns. Above all, we aimed to reflect Fieldwork’s approachability, streamlined process, and sincerity.
